Steps to Six Figures - Build Your Clientele

As entrepreneurs we know there are many routes to success.  The most promising route is diligence and consistency in the little things.  Building a strong cliente base will maximize your growth.  Of course we have family and friends that support us in our journey of entrepreneurship.  But, lets be clear, just selling to your immediate family and friends will NOT make you a millionaire.  Your immediate family and friends can be your roots.  Everyone else in the world will be the tree that growth from those roots.  Your six figure income will be the fruit that grows from that wonderful tree.  

You will not be able to jump from roots to fruit.  There are steps involved.   My last article discussed the "Who Do I Know List".  This list hold the roots of your tree.  Now we want to water those roots.  We need to do a couple thing to get more customers.  There are many simple strategies you can use to find more customers.   My suggestions a geared towards finding customers for my Avon business, but, these strategies can be modified to find customers for any direct sales business you may be involved in.  

      1.       Ask a Beauticean or Nail Salon Owner if you can leave brochures in their waiting area. 

Deliver brochures every campaign.   Make sure you give a gift (skin care samples) to everyone that works there.  When you call it a gift, they feel extra special about it.  Follow up with all employees and collect their skin care order 3-4 days later.

      

      2.       Always carry brochures with you.  Whether you are in line at Walmart or at the park,

potential customers are all around you.  Offer people you meet your brochure.  But, in order for  you to do this, you must always be prepared with brochures.  Once a week, my daughters and I label every brochure I have.  Then we load them into the trunk of my car.  This way, even if I am running late and forget to grab brochures from my office,  I always have brochures in my car. 

      3.  Ask 5 of your customers if they can give you the name and phone number of 3 friends that might like Avon products.  If you use your contacts from the "Who do I know?" list you created, you would have at least 150 new customers.  Please contact me if you do not know what the “Who do you know?” list is.

     4.    Incorporate the Power of 3 into your day.  At the beginning of every campaign, I place 21 brochures into my car.  Every day, I give a brochure to 3 new people.  This could be while I'm in line at Walmart, at the park with my daughters or eating at a restaurant.  Giving out 3 a day, takes the pressure off.  Ask them for their contact information (email or phone number) so that you can contact them later regarding upcoming sales.  You determine how many brochures you would like to give away each campaign and work towards your goal.  Avon suggests 21.  By doing this, you will receive 21 new customers every campaign, 42 new customers a month or 546 new customers per year.

 

      5.       Add all of your customers, family, and friends email address to your web office address book.  Avon will automatically email them your ebrochure and advertisements.  Use your web office to email your customers every campaign, letting them know when you are going to place your order. 

      This is just the beginning.  I hope these steps will help you.  There are many strategies you can use to build your business.  I will discuss more later this week.  Be sure to follow this blog to stay current.

    
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Steps to Six Figures - Building A Strong Foundation

Let’s us all get back to basics for one minute. Many people have been confused into thinking that successful businesses are built from one DRAMATIC EVENT.  This definitely is not the case.  Most businesses are successful because of consistent diligence in the basic steps.  My favorite step that I tend to revisit is my "Who Do I Know List".  This will help you build a strong foundation.

When I started my business I created a list of 50 people.  This list consisted of family, friends, coworkers, and people that I knew.  This list is very important in creating your customer base.  While growing your business the people on this list will build your confidence in sales, encourage you and refer people to you.  Never throw this list away.  You will refer back to it when business slows down a little.  I normally go through the list every three months.  A lot can happen in three months.  They might not have had enough money to buy from me in January, but, things could have changed in April.

#1 - If you do not have this list, recreate it.  Go through your cell phone and make a list of 50 people.  It doesn’t matter if you believe they will buy Avon or the product your are selling.  Sometimes we cut our own foot off by saying “they won’t buy from me”.  Then we create 100 reasons why someone won’t buy from us.  You never really know who will and who won’t buy.  Now go make your list.

Side note:  I have a customer that makes minimum wage.  She called me one day saying she wanted to place an order.  Of course in my mind, I assumed this wasn’t going to be a big sale.  Much to my surprise she orders $50-$100 every campaign.  We should never assume whether someone will buy from us or not.  We should ALWAYS offer them the opportunity to purchase.

#2 - Now that you have your list, contact EVERYONE on it.  Tell them “I’ve started my own business and was hoping you could look through my website and let me know if there is anything you like.”  Yes, very simple.  Your friends and family will most likely want to be supportive.  Even if they only purchase 1 lip gloss, we don’t look down on any sale.

#3 – Ask everyone on your list if you can bring them a brochures so they can see the products you are selling.  When they say yes, schedule a time and place to meet with them.  If possible, don’t just give them the brochure and allow them to call you later with the order.  Sit down with them as they look through the brochure.  Show your excitement about the products.  Encourage them to buy items that they show an interest in.  Sitting down with the customer will normally double your sale.

#4 – Ask everyone on your list if they can refer 3 people to you.  Ask for their contact information.  Call those three people.  Let them know that “Beth suggested I contact you regarding Avon.  Would you like a current brochure?.  If you do this with everyone on your “WDIK” list, you will have 150 potential customers.

#5 – Add everyone from your “WDIK” list and all your referrals to your web office or datebase of contacts.  Avon will automatically send them emails about current sales.  You can also use the web office to email everyone letting them know when you will be placing your next order.

#6 - Ask everyone from your “WDIK” list if they can bring a couple brochures to work with them.  Offer them 10% in free products for all sales they collect.  They would be an “Avon Helper”.  Contact me if you need me to explain “Avon Helper”.

I hope this helps you build your business on a strong foundation.   Please contact me if you need my help in anyway.

p.s. Step #4 is very important to the growth of your business.  I ask my customers for referrals often.  They have access to people you probably will never meet without their help.

Follow me at www.fb.com/lookandbewealthy
View my website at www.lookandbewealthy.com
Advertise  your business at www.success6m.com